Everything has two sides, profit assessment must exist some shortcomings, as previously proposed by the regional manager of the above, the problem of how to define reasonable profit goals, short-term profits and long-term goals how to combine, how sales and other personnel involved in the distribution of profits and tricky very practical problem. But if the region to implement profit assessment, implementation of regional profit Trade centers made it really difficult?
Sales profit center area is actually a virtual operating system to set specific sales area of a profit center, the regional sales manager for the general manager of the virtual company deemed the company based on sales revenue target regional business year, minus the company approved The corresponding standard cost, minus planned delivery of operating costs, expenses, to determine the target profit of the large area, and mainly to regional sales target profit reached or not to measure the regional manager of the operating results, which the operating pressure and power together organically. The company is headquartered in terms of, on the one hand is the management responsibility down, it can also clear where the company’s center of gravity, to understand what areas is the key source of corporate profits, which areas need more attention and more investment in the company, the company in business management and resource allocation on a more direction and focus.
“Multi-channel, no authority; more information, not opinions; language more, no action.” Fragmented market characteristics we need in a different way, the fission itself as a part of the consumer, so close and occupied their “mental” .
“Multi-channel, no authority; more information, not opinions; language more, no action.” Advertising Dean of Communication University o Turning to 2006, the media market, the figurative description of this “fragmentation” feature.
In this context, much shorter product life cycles, based on the commercial advantages of patent protection no longer exists; the long tail replaces the “Pareto rule” segment has become a permanent problem; the physical distance between businesses and consumers shorten the psychological distance has been constantly increasing.
Undoubtedly, it is the consumer’s reign. To narrow the distance between the consumer psychology, we need a different way, the fission itself as a part of them. The following frame of mind, may offer inspiration for the marketing with Feather Flag advertising operations under the “fragmentation” of market conditions:
Group marketing with Custom Feather Flag advertising
Group marketing with Feather Flag advertising differs from traditional brand marketing with Feather Flag advertising. In the traditional market, high, medium and low-income people constitute just three different positioning of the brand’s target consumers, but in a “fragmentation” of the market structure, we find the same income consumers exhibit different consumption orientation, price is not an effective means of segmentation, and in accordance with any one segment simply means to segment the market, they are likely to fall into the “Prison” brand predicament.