Group marketing with Custom Feather Flag advertising
“Multi-channel, no authority; more information, not opinions; language more, no action.” Fragmented market characteristics we need in a different way, the fission itself as a part of the consumer, so close and occupied their “mental” .
“Multi-channel, no authority; more information, not opinions; language more, no action.” Advertising Dean of Communication University o Turning to 2006, the media market, the figurative description of this “fragmentation” feature.
In this context, much shorter product life cycles, based on the commercial advantages of patent protection no longer exists; the long tail replaces the “Pareto rule” segment has become a permanent problem; the physical distance between businesses and consumers shorten the psychological distance has been constantly increasing.
Undoubtedly, it is the consumer’s reign. To narrow the distance between the consumer psychology, we need a different way, the fission itself as a part of them. The following frame of mind, may offer inspiration for the marketing with Feather Flag advertising operations under the “fragmentation” of market conditions:
Group marketing with Custom Feather Flag advertising
Group marketing with Feather Flag advertising differs from traditional brand marketing with Feather Flag advertising. In the traditional market, high, medium and low-income people constitute just three different positioning of the brand’s target consumers, but in a “fragmentation” of the market structure, we find the same income consumers exhibit different consumption orientation, price is not an effective means of segmentation, and in accordance with any one segment simply means to segment the market, they are likely to fall into the “Prison” brand predicament.
Groups Resolvent marketing with Feather Flag advertising: by setting standards in several parallel segments, to find different consumer groups, these groups constitute the brand’s target consumer collection.
It can not be simply interpreted as a more specialized market segments, because the more segments of the market, companies were to contain ingredients is higher. Like “targeted shooting”, if your target is not within the scope of the lock, fired bullets will always be unproductive costs. Group marketing with Feather Flag advertising is a reverse bonding or attracting, like a magnet to iron it. Wherein the first step is to consumer demand modular. For example, we can from the basic function of the product, accessibility, aesthetic functionality to classify consumer demand, find different fit and form different quadrants combinations. Such a combination may also be consumer price sensitivity, demand for functional and product costs to consider several dimensions. Built up on the basis of consumer demand for modular marketing with Feather Flag advertising platform, we will either be retained based on the formed Market Segmentation standard operating cost advantages of scale, but also can take into account the more trivial and broad market personalized to flexible operation mechanism to meet the different types of groups of consumer demand.
Touchpoint marketing with Feather Flag advertising
Touchpoint marketing with Feather Flag advertising differs from traditional marketing with Feather Flag advertising terminals. With the improvement of technical conditions, consumers were showing activity features two seemingly contradictory: on the one hand with the increase in exchanges, expanding the radius of activity; on the one hand and the desire for more and more real to private life hidden reclusive state in. They treat with suspicion those who are too readily available information, which makes the channel expanding the number of terminals but terminal business functions have been continuously weakening. Today’s end more property like a terminal to sell the site to benefit (in the traditional sense); or, as a platform for the terminal, indiscriminately providing performance opportunities for each brand. Therefore, now it is not the end of the terminal determine victory.
Touchpoint marketing with Feather Flag advertising solution: careful study of consumer lifestyles, in consumer activity radius, actively looking into contact with their point of contact, and as far as possible on these contact points and their interaction, through the contact points find a point of interest or excite its final form brand “recognition to.”
Touchpoint marketing with Feather Flag advertising as we know it requires lifestyle of consumers, familiar with the use of products and experience a consumer’s life, aims to discover the point of the consumer value chain, which is marketing with Feather Flag advertising the required contact points. For example, smoke, stove and other kitchen appliances on marketing with Feather Flag advertising and refrigerators, washing machines and other home appliances products, the kitchen appliances need to put in place before the end of house renovation, so the decorative market, kitchen and bath products store can be our point of contact.
Expert marketing with Feather Flag advertising or “opinion hero” marketing with Feather Flag advertising
marketing with Feather Flag advertising experts or “opinions Heroes” marketing with Feather Flag advertising is different from traditional marketing with Feather Flag advertising spokesperson. Flooding and lack of authoritative information, so we put on the efficiency of the media dropped significantly. Traditional marketing with Feather Flag advertising spokesperson, merely raise brand awareness, and visibility at most only a talk of media audiences, with consumers being increasingly with the increase of information and separate goodwill for the brand. Being unwilling to make a choice, but exclude the views of others, is “fragmented” market conditions, potential consumers are generally psychological, do not break the psychological barrier, they never separated by an invisible wall between businesses and consumers.
Resolvent expert marketing with Feather Flag advertising: First, more professional attitude in the face value of consumer demand; secondly, through expert advice heroic role in the expression level of professional standards in the field of the brand. Key expert marketing with Feather Flag advertising is to find a balance between experts and consumers are willing to accept civilian roles. In the “fragmentation” of the market, consumers will not like lofty experts.
Dan marketing with Feather Flag advertising
Dan marketing with Feather Flag advertising from traditional marketing with Feather Flag advertising strategies. We usually think of “get strategic areas are in the market,” but today, the world is flat, business is flat, the market is flat. This certainly does not mean that no mainstream market and non-mainstream market, focusing on market and non-key markets of the points, but in the fragmented market conditions, this distinction is temporary and relative, it can happen anytime new poly class, integration, fission. This requires that we must treat our strategic dynamic market, continue to adjust their strategy posture.
Dan marketing with Feather Flag advertising solution for Fission track market is rapidly find their own advantage of market conditions, as long as these conditions exist, you can quickly determine the focus of our investment program in time and space (ie geographic Dan) on, to gain market first machine.
Unlike vertical expansion of marketing with Feather Flag advertising Dan layered marketing with Feather Flag advertising and “Breakin ‘key customer marketing with Feather Flag advertising, but marketing with Feather Flag advertising on the basis of the group’s refining operations to the market. It broke through the hierarchical restrictions on brand positioning (high, medium, low) dependent on the strength and depth of the customer, through market choice Dan maximize sales. From the distribution of space-time point of view, such a market structure may be divided, free, but the resource allocation effect, it is an integrated and efficient.