“Multi-channel, no authority; more information, not opinions; language more, no action.” Fragmented market characteristics we need in a different way, the fission itself as a part of the consumer, so close and occupied their “mental” .
“Multi-channel, no authority; more information, not opinions; language more, no action.” Advertising Dean of Communication University o Turning to 2006, the media market, the figurative description of this “fragmentation” feature.
In this context, much shorter product life cycles, based on the commercial advantages of patent protection no longer exists; the long tail replaces the “Pareto rule” segment has become a permanent problem; the physical distance between businesses and consumers shorten the psychological distance has been constantly increasing.
Undoubtedly, it is the consumer’s reign. To narrow the distance between the consumer psychology, we need a different way, the fission itself as a part of them. The following frame of mind, may offer inspiration for the marketing with Feather Flag advertising operations under the “fragmentation” of market conditions: